Below is an example of the type of brief we’d prefer. 

 

Comprehensive Blog Brief: produced this deliverable
 

Main Keyword: Indoor Drones

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Title: Top 5 Benefits of Indoor Drones for Safety Inspection

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Keywords:

• indoor drones

• drone safety inspection

• indoor drone security

• indoor surveillance drone

• small indoor drone

• programmable indoor drone

• robot interior

 

Thought leadership style:

• NOT self promotional

• NOT advertorial

• NOT pushy/sales-ey

• focus on value and thought leadership

• only mention client and product at the end

 

Opening must include

• market trends in security and safety in the past 

• a tease to what we should expect from now on

 

Voice/Style/Format reference:

 

This recently published blog

 

Title of the blog is non-negotiable

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Subheadings/sections/advantages must include: 

• Speed

• Useful data

• Enhanced safety

 

Promote indoor drones and dictate how much it is the most advanced/the right thing to do BUT - don’t say it in so many words! We are the best solution for you - no! Talk AROUND it. 

 

INTRO

• Marketing trends of indoor drones - what are they? What are the uses of indoor drones today? (iRobot, other examples) 

• Then: safety and inspection

• There must be an intro first (focus on indoor drones, or safety/maintenance indoor environment - small intro on what’s usable today - cameras, CCTV, detectors, security guard monitoring every hour - or NOT going every hour - what’s the status today?) 

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Once we cover what’s the status today/needs/trends, which should be the first third of the article, we can say: here’s why you should use indoor drones for safety inspection. 

 

Then, focus on the benefits - those are our 5 subheadings. 

 

1. Speed - Of course a robot is much faster than a human - large spaces - these are not 100 sq meter offices - these are warehouses, data centers that the speed of patrolling this specific area would be faster/more efficient than a human. 

2. Useful data - the drone collects data and compares it to the last patrol - sees something not in the last patrol, he alerts - he collects data. No more monotonous tasks for humans. For one IR client (Nestle, but don’t mention name) the drones inspect the safety of the shelves. They’re installed correctly - nothing is falling - this is safety! (Not checking bombs for the police - we don’t do that). 

3. Cost savings - it’s much cheaper to install 2 tiles (docking stations) and 1 Tando running between the two. Collect data/patrol instead of 3 cameras, a smoke alarm, etc. etc. Cost: the pricing of having a good security system in your office/warehouse/data center which doesn’t cause false alarms is having a few cameras, and also sensors, and also people (we cannot list costs).

 

MORE CONTENT REFERENCES:

• https://datafloq.com/read/what-are-benefits-robots-service/

• https://www.forbes.com/sites/forbestechcouncil/2021/04/28/robots-arent-taking-over-the-world-yet---artificial-plus-human-intelligence-is-still-the-best-combo/?sh=6b9f31216152

• https://www2.deloitte.com/nl/nl/pages/tax/articles/bps-how-can-raas-benefit-your-organization.html

• https://guidehouseinsights.com/reports/robots-for-commercial-buildings

• https://www.theverge.com/2019/11/14/20964584/knightscope-security-robot-guards-surveillance-devices-facial-recognition-numberplate-mobile-phone

• https://www.forbes.com/sites/bernardmarr/2019/08/05/robots-as-a-service-a-technology-trend-every-business-must-consider/?sh=189cb49424ea

• https://inbuildingtech.com/smart-buildings/hitachi-launches-communications-robots-smart-buildings/

• https://datafloq.com/read/what-are-benefits-robots-service/16562

 

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