July - 2015

Blogs on marketing websites

are supposed to be about marketing.

Mine are not, with a few exceptions, and those are only because upon moving to Israel, I cultivated a habit of attending marketing conferences.

Because they were in English and I needed friends.

And sometimes, speakers inspire me, so then I write about the experience. But mostly, the blog is about an immigrant wrestling through an attempt to grow up.

In her 40s.

An Unlikely Adventure

By all accounts, I am the #AntiCraft. I don't decoupage. I don't string pasta and popcorn together to create uplifting sukkah (or Christmas tree) decorations. I don't own a Bedazzler or a glue gun. My poor, crafty daughter is often heartbroken that I am uninterested in blinging-out, mosaic-ing, cross-stitching or paper-cutting anything. Last month, a new client landed in my life. No, she is not a make-your-own-centerpiece-out-of-scraps-of-leftover-fabric-and-leaves-from-your-