December - 2015

Blogs on marketing websites

are supposed to be about marketing.

Mine are not, with a few exceptions, and those are only because upon moving to Israel, I cultivated a habit of attending marketing conferences.

Because they were in English and I needed friends.

And sometimes, speakers inspire me, so then I write about the experience. But mostly, the blog is about an immigrant wrestling through an attempt to grow up.

In her 40s.

Content Israel Rundown –Best Of, Bummers & Highlights

Because I live and breathe (and actually enjoy) content marketing, I ponied up a ridiculous amount of money to attend the Content Israel conference this week. Although they were charging a 1500 NIS registration fee, my fellow outraged Ima Kadimas negotiated a reduced fee for all the members of our group, so I plunked down some cash and commuted to the nation of Tel Aviv, which I visit (honestly) like twice yearly. Pathetic, I know. Especially since they have Tex Mex and India